Vermonters celebrate their state’s beauty. They are known for open minds and neighborly attitudes. If you intend to open a franchise in the state, weigh this article’s advice before you invest your time and money.
Marketing in Vermont
While most states in the US allow billboards beside roads and highways, Vermont banned them decades ago. In most Vermont ZIP codes, businesses may only place modest signs in front of their buildings. Driving and hiking in a state with such little outdoor advertising leads to sublime views.
Business owners simply need to seek other methods of locally promoting their products and services. People in Vermont value the feeling of belonging to a community. Franchisees in the state should make their businesses appear supportive to local economics and brands.
You May Need a License
As you consider what sort of business to open in this lovely state, note that dozens of professions require a state license. Those who find government restrictions distasteful may be more suited to the business climate of neighboring New Hampshire.
Unlikely professions that Vermont regulates include:
- Athletic trainers
- Tattoo artists
If you are comfortable with regulated commerce, then Vermont is a good place to set up shop.
Vermont Runs Blue
Since the 1980s, Democratic labor ideals have done very well in Vermont. Most notably, the state’s minimum wage in 2016 was $9.60 hourly. By comparison, the federally mandated hourly wage for the same year was $7.25.
Additionally, potential franchisees should consider that Vermont law allows cities and towns to apply sales tax on top of the amount the state charges. If you open a business in Vermont, plan to contact state and local offices regarding your sales-tax obligations.
Where Are Vermonters Concentrated?
According to US Census data, nine Vermont locations qualify as cities, which means each has a population of 2,500 or more. The cities are:
- South Burlington
- Saint Albans
Burlington borders South Burlington and Winooski, and the three cities constitute more than ten percent of the state’s 625,000-person population. If you find a franchise concept that serves the needs of that area, you could be successful in Vermont.
Franchise-Related Concepts to Consider in Vermont
In most Vermont population centers, you can cater to:
- College kids
- Skiers and snowboarders
- Entertainment consumers
- Green-minded individuals
Vermonters are fond of buying local products. While the state has some national-brand storefronts, franchises may fail easier in Vermont. Any brand that feels like a grassroots movement aimed at one of the above groups might do well.
To potentially improve your chance at franchise success in Vermont, find a Vermont-based brand and match it with an in-state population center where that brand currently lacks a presence. With that combination, you could experience happiness through franchise ownership in this incredible state.